Matt Blethen Web Design and Development Matt Blethen MATT BLETHEN
Shopify • Liquid • JavaScript

The Castle Jewelry Custom Shopify Theme

Major Shopify theme upgrade with richer merchandising, stronger mobile UX, and Lighthouse-focused performance work.

Client: The Castle Jewelry Year: 2026
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The Castle Jewelry Custom Shopify Theme hero image

Overview

The latest Castle Jewelry update pushed the custom Shopify theme much further: more flexible merchandising sections, stronger promotional controls, cleaner mobile navigation, and a fresh round of performance tuning aimed squarely at Lighthouse and Core Web Vitals.

The storefront now gives the team more control over featured collections, campaigns, and product storytelling. The gallery below shows the live homepage, collection, product page, and mobile navigation as captured in September 2026.

Gallery

Current Castle Jewelry homepage with jewelry hero, shopping calls to action, and trust signals
Homepage - current hero, shopping paths, and trust signals
Current New Arrivals collection with filtering, sorting, product cards, and pricing
New Arrivals collection - filters, sorting, and product scanning
Current product page with ring photography, pricing, stock notice, and purchase actions
Product page - photography, offer framing, and clear purchase actions
Current mobile homepage with jewelry hero and prominent collection calls to action
Mobile homepage - a clear path from the hero to collections
Current mobile navigation drawer with search, store contact links, and collection categories
Mobile navigation - search, contact, and collections in one place

Client Comments

Barrett Block photo
"Matt completely revitalized our online store. The new theme not only loads lightning-fast but also makes it simple for our team to update banners, collections, and promotions on our own. It's been a huge win for both sales and workflow."
Barrett Block - President, The Castle Jewelry ★★★★★
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