Nationwide Remote • Central KY Local

Shopify stores and websites that look great and perform even better.

I collaborate with clients across the United States remotely, and I’m also available for in-person work in Central Kentucky—including Richmond and Lexington. With a strong graphic-design background, I deliver cleaner UI, tighter brand alignment, and pixel-accurate builds.

Profile photo of Matt Blethen

Nationwide Remote • Central Kentucky Local

I partner with ecommerce and service businesses across the U.S. via structured remote workflows—discovery, design, development, and ongoing optimization. For clients near Richmond and Lexington, KY, I’m available to meet on-site when it adds value.

Common Local Meet-Up Areas (Central KY)

  • Richmond, KY
  • Lexington, KY
  • Berea, KY
  • Winchester, KY
  • Nicholasville, KY
  • Georgetown, KY
  • Versailles, KY
  • Danville, KY
  • Lancaster, KY
  • Irvine, KY

Who I Work With

I partner with store owners, founders, and local service providers who need more than a template. Whether you sell products online or offer services like real estate, construction, veterinary care, dental or medical, I build sites that help you attract visitors and turn them into customers. Need brand assets or campaign creatives? I handle those too — designed to work on the web first.

Projects

Recent work across Shopify stores and custom websites.

inli10 Prints Custom Shopify Theme preview

Shopify

inli10 Prints Custom Shopify Theme

Vibrant, metafield-driven Shopify 2.0 theme designed for print-on-demand products with dynamic color synchronization and immersive product showcases.

ShopifyLiquidMetafieldsDynamic Styling
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Richmond Highland Games WordPress Theme preview

WordPress

Richmond Highland Games WordPress Theme

Simple, fast WordPress theme focused on event sign-ups and clear information for attendees, athletes, and sponsors.

WordPressThemeEventsForms
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The Castle Jewelry Custom Shopify Theme preview

Shopify

The Castle Jewelry Custom Shopify Theme

Lean, metafield-driven theme with flexible sections, performance uplift, and advanced integration.

ShopifyLiquidMetafieldsPerformance
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Graphic Design

Logos, brand systems, campaign art, and UI comps created with a web-first mindset. You can hire me for design-only, or as part of a full website or Shopify build.

Richmond KY Highland Games — Event Flyer (2025) design preview

Design

Richmond KY Highland Games — Event Flyer (2025)

Letter-size promotional flyer for the Richmond KY Highland Games. Bold hierarchy, tartan-inspired accents, and print-first details for distance readability.

designgraphicprintevent
View case →

Services

Shopify Store Design & Development

Custom themes that showcase your products, simplify management, and boost conversions.

Web-First Graphic Design & Brand Assets

Logos, brand kits, landing page/UI comps, and campaign creatives designed to translate cleanly to code. Hire me for design-only, or combine with development for seamless builds.

Speed & Optimization

Faster load times, better search rankings, and a smoother experience on every device.

Smart Integrations & Automation

Connect email, reviews, subscriptions, inventory, and more—so your store runs smoothly.

WordPress & Custom Sites

Professional sites for service businesses like realtors, contractors, vets, dentists, and clinics.

Ongoing Support

Updates, improvements, and performance tuning after launch—so you can focus on the business.

FAQs

Do you work with clients outside Kentucky?

Yes—I work remotely with businesses anywhere in the United States.

Can we meet in person in Central KY?

Yes. I’m available for on-site meetings in Richmond, Lexington, and nearby cities.

Can you speed up or migrate my existing site?

Absolutely—theme refactors, accessibility fixes, and migrations to Shopify or Astro.

What is your process for new web projects?

Every project starts with discovery—clarifying goals, audiences, and design direction. From there, I create a plan, design mockups, and move into development. You'll get regular updates and clear deliverables at every milestone.

Do you offer maintenance or support after launch?

Yes. I provide ongoing updates, performance monitoring, and feature enhancements after launch. This ensures your Shopify store or website continues to run fast and stay secure.

Can you redesign my existing Shopify or WordPress site?

Absolutely. I can rebuild your existing site on a modern framework—keeping your content and SEO value while improving speed, accessibility, and conversion performance.

What does a typical project cost?

Pricing depends on scope, features, and design complexity. Most full Shopify builds range between $3,000–$8,000, while smaller design-only or optimization projects start around $1,000.

Do you handle content or product photography?

I can coordinate with your photographer or recommend remote-friendly workflows for product images, lifestyle shots, and content creation that match your brand’s tone and colors.

Can you help with SEO and marketing setup?

Yes. All sites are optimized for technical SEO by default, and I can integrate Google Analytics, Search Console, and meta data. I also offer ongoing SEO and ad campaign support upon request.

How long does it take to complete a new Shopify store?

Most custom Shopify builds take 4–8 weeks, depending on content readiness, design complexity, and feedback turnaround time.

Do you require a contract or deposit?

Yes. A signed project agreement and 30–50% deposit secure your spot in my schedule. The balance is due at key milestones or on completion.

Ready to grow your online business? Let’s build something fast, flexible, and built to convert.
Prefer design-only? I can deliver brand assets, UI comps, or campaign graphics that hand off cleanly to your team.