Shopify
The Castle Jewelry Custom Shopify Theme
Major Shopify theme upgrade with richer merchandising, stronger mobile UX, and Lighthouse-focused performance work.
View project ->Remote Nationwide | In Person Around Central Kentucky
Shopify stores and service websites built to look better, load faster, and convert more visitors.
I work remotely with ecommerce brands and service businesses across the United States. For clients around Richmond, Lexington, and nearby Central Kentucky cities, I am happy to meet in person when it helps move the project faster.
The focus is simple: clearer messaging, sharper design, cleaner builds, and fewer friction points between a first visit and a sale or inquiry.
Remote Across the U.S., Best for Local Meetings Around Richmond and Lexington
Most work happens remotely through discovery calls, design reviews, milestone check-ins, and concise next steps. If you are nearby, I prefer meeting local clients in person when it makes planning, content gathering, or approvals easier.
Common Local Meeting Areas
- Richmond, KY
- Lexington, KY
- Berea, KY
- Winchester, KY
- Nicholasville, KY
- Georgetown, KY
- Versailles, KY
- Danville, KY
- Lancaster, KY
- Irvine, KY
Who I Help
I usually work with two groups: ecommerce teams that need a better Shopify storefront, and service businesses that need a faster, more credible website that wins more inquiries. That includes local trades, medical and dental practices, real estate teams, and other businesses where trust and clarity matter as much as design.
Recent Projects
Recent Shopify and website work focused on performance, conversion clarity, and stronger brand presentation.
Astro
DaVinci Radiance – Multi-Location Teeth Whitening Website (Astro)
A fast, modern, SEO-optimized Astro build for a Colorado-based professional teeth whitening business — complete with multi-location routing, dynamic image optimization, mobile-first UX, and conversion-focused calls-to-action.
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Shopify
Wild West Beard Co. Custom Shopify 2.0 Theme
Custom-built Shopify theme for a Pacific Northwest beard-care brand — combining immersive scent storytelling, metafield automation, and rugged Western aesthetics.
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Shopify
inli10 Prints Custom Shopify Theme
Vibrant, metafield-driven Shopify 2.0 theme designed for print-on-demand products with dynamic color synchronization and immersive product showcases.
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WordPress
Richmond Highland Games WordPress Theme
Simple, fast WordPress theme focused on event sign-ups and clear information for attendees, athletes, and sponsors.
View project ->Available Sites
Ready-to-adapt Astro demos you can buy as-is or have me tailor to your business and brand.
Available
Bluegrass Hearth Family Law - Family Law Demo Theme
Calm, premium family law starter site built for consultation-driven firms: trust-heavy messaging, practice-area pages, and local-service positioning that is easy to reskin.
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Available
Bluegrass Comfort Co. - HVAC Demo Theme
Local-service HVAC starter site built for fast calls and qualified request forms: strong emergency-repair framing, maintenance-plan upsells, and a calm service-area story.
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Available
Northline Design Build - Home Builder Demo Theme
Warm, high-trust demo site for a custom home builder and remodeler: premium project storytelling, strong local-service framing, and flexible lead-gen sections.
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Available
Pine Ridge Beef — Astro Demo Theme
Lean, CLS-safe Astro site for a local beef share business: transparent pricing, mobile-first navigation, and clean forms.
View demo ->Graphic Design
Logos, brand systems, campaign art, and UI comps built with web use in mind. You can hire me for design-only work or pair design with development for a smoother launch.
Design
Richmond KY Highland Games — Event Flyer (2025)
Letter-size promotional flyer for the Richmond KY Highland Games. Bold hierarchy, tartan-inspired accents, and print-first details for distance readability.
View case ->Services
Shopify Design and Development
Custom storefronts, theme rebuilds, and UX improvements that make the store easier to browse and easier to buy from.
Website Design for Service Businesses
Clear, trust-building marketing sites for local and regional businesses that need stronger leads, not just a prettier homepage.
Speed and Conversion Optimization
Performance cleanup, Core Web Vitals improvements, and friction reduction across mobile and desktop.
Design Systems and Brand Assets
Logos, campaign graphics, and UI direction that give the website a more cohesive and more credible presentation.
Integrations and Workflow Support
Email, reviews, subscriptions, fulfillment, and operational tools connected so the site supports the business behind it.
Ongoing Support
Post-launch updates, testing, and incremental improvements so the site keeps getting better instead of going stale.
FAQs
Do you work with clients outside Kentucky?
Yes. Most projects are handled remotely for businesses anywhere in the United States through clear milestones, async reviews, and scheduled calls.
Can we meet in person in Central Kentucky?
Yes. I prefer meeting local clients in Richmond, Lexington, and nearby Central Kentucky cities when that helps move the project faster.
Who is the best fit for your work?
The best fit is an ecommerce brand or service business that needs stronger design, clearer messaging, and a faster site that turns more visitors into inquiries or sales.
What do you usually build?
Most projects are Shopify theme upgrades, custom storefront builds, service-business websites, landing pages, and performance-focused redesigns.
Do you help after launch?
Yes. Ongoing support is available for site updates, conversion improvements, performance tuning, and new features after launch.
What does a typical project cost?
Smaller optimization or design projects usually start around $1,000. Full Shopify builds or larger website engagements typically fall between $3,000 and $8,000 depending on scope.